Emerging technologies and analytics for a new era of value-centered marketing in healthcare - KIVIRID

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Authors: Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao, P. K. Kannan

Published: 2019-10-12

DOI: 10.1007/s11747-019-00692-4

Source: Full article

Abstract

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